The newest offering from Reebok and Les Mills is called: The Project: Immersive Fitness. The concept brings participants into a purpose-built studio, immerses them in cinema quality video content projected onto screens while also getting cues from live instructors that are synchronized perfectly with the graphics and music! It's an amazing experience that integrates technology, exercise and creative design.
This concept takes engagement to an all new level. The workout will challenge you in new ways. Just check out the video. If the class is half as exciting as this clip, then I will fly to Europe and try the class this year! A US launch isn't planned till 2015 so I'll be keeping my eyes glued for the first time it comes this way. I would LOVE to be one of the first instructors to teach it here in the states (hint…hint).
If you want to follow the progress of the launch, follow the instagram account: http://instagram.com/thepr0ject
You will also notice that all the Les Mills instructors and participants are geared up and looking fly…that's because Reebok and Les Mills has an awesome partnership that has produced a co-branded line of clothes and shoes that are perfect for the Les Mills workouts. I have been keeping an eye on this partnership for a while. It's brilliant and the gear is awesome! I mean Reebok was pioneering studio fitness way back in the 80's. They know! Oh Reebok, you continue to impress me!
The next level of fitness is here. IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio. Exercise moves synchronize perfectly with music and graphics, creating a truly immersive fitness experience. Learn more!
This is a sponsored conversation written by me on behalf of Les Mills. The opinions and text are all mine.
Pretty cool stuff! I'd be game if it came my way!
ReplyDeleteI just started doing Body Pump and I love it. I have NEVER done anything with weights, so I'm long overdue to work on strengthening.
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